2026-02-05
Maddyson says live broadcasts don’t bring real fame — creators should focus on short, shareable content and news hooks
Russian streamer Ilya “Maddyson” Davydov reflected on how content creators achieve real popularity and urged colleagues to change tactics. In a Telegram post he argued that long live broadcasts no longer produce genuine recognition, and that creators should concentrate on short, highly shareable pieces and on generating topical news hooks to build a wider, real audience.