Razer has introduced Project AVA, a neural-network assistant intended to provide guidance both for gaming and everyday life, the company said in its official announcement.
The device is built as a capsule containing electronics, with a central unit that projects a 3D hologram. The underlying neural network, developed on the Grok architecture, is designed to learn through interaction with its owner, adapting to their daily routine and personal preferences.
Project AVA can offer help with in-game strategies as well as lifestyle topics such as nutrition, scheduling, clothing choices and other everyday decisions. The assistant will be presented through a set of 3D-model personas, including the AVA sphere, an anime-style character called Kira, a male persona named Zane, esports star Lee "Faker" Sang-hyeok, and additional representations such as an idol and an office worker from SAO.
The company set the release window for the second half of 2026. Official pricing has not been disclosed; however, Razer is accepting a $20 deposit from those who wish to reserve the opportunity to purchase one of the devices later.